A St Tropez wardrobe calls for bold colour, glamorous swimwear and pieces that move seamlessly from the beach to an afternoon in town. Our What to Pack for St Tropez edit spotlights luxury swimwear and resort wear from Melissa Odabash’s 2027 Cruise Collection in sun-warmed Cinnamon, deep Burgundy and the vintage-inspired Retro print, alongside beachwear and accessories chosen for a French Riviera holiday. Captured at AREV, the campaign draws on the hotel’s distinctive setting for a polished sense of escapism.
Spicy Cinnamon makes an instant statement across the collection. The sultry Luma Bikini embraces the rich shade, while the Daytona Swimsuit pairs daring cut-outs with polished tortoiseshell trims. The airy Dulcie Mini Dress brings Cinnamon into resort wear, offering a polished layer to slip over your swimwear for afternoons beyond the beach.
As the sun sets, rich Burgundy comes into its own. The long-awaited return of the Provence Bikini brings back an Odabash favourite in the deep wine-red shade, while the white Hillary Dress, finished with contrasting Burgundy embroidery, offers an elegant layer for lunch, drinks and evenings along the coast.
Retro brings Cinnamon and Burgundy together in a geometric tile print with a distinctly Riviera feel. Appearing across bikinis and one-piece swimsuits, the print carries effortlessly into resort wear with the Ariel Shirt and Annie Shorts co-ord. Flowing silhouettes and lightweight cover-ups complete the look for days spent between the pool, beach club and harbour.
Keep the finishing touches simple with the neutral Jemima Hat by day, followed by the sleek gold Burano Clutch after dark. The result is a St Tropez packing list with just the right balance of relaxed beach style and Riviera glamour.
