Effortlessly Chic: The Art of Styling a Pareo
February 2026
Few summer staples are as timeless, or as versatile, as the pareo. Effortlessly elegant and endlessly adaptable, this iconic piece has long been synonymous with sun-soaked destinations and relaxed luxury. From its rich cultural origins to its modern reinvention, the pareo remains an essential part of the warm-weather wardrobe.
A CONTEMPORARY TAKE ON A TIMELESS ICON
The original pareo traces its roots to Polynesia, where it was traditionally worn as a sarong. As travel and resort culture flourished throughout the 20th century, the pareo found its way into mainstream fashion. Adopted by style icons and jet-setters alike, it evolved from a functional garment into a fashion statement - becoming a hallmark of beach glamour.
Inspired by her years living and working in sun-drenched destinations, Melissa Odabash reimagined the pareo for the modern woman. Drawing on its rich heritage while refining the silhouette, she developed a luxurious accessory that balances tradition with contemporary elegance. Crafted in lightweight, fluid fabric and finished with an elevated pom-pom trim, Melissa Odabash pareos are designed to feel effortlessly polished.
VERSATILITY AT ITS FINEST
What makes the pareo truly timeless is its versatility. Worn as a classic wrap skirt, it offers relaxed coverage with an elegant drape. Styled as a halter-neck dress or tied asymmetrically at the waist, it becomes a chic statement for sunlit strolls or seaside lunches. Draped loosely over the shoulders, it doubles as a lightweight cover-up for cooler evenings by the water. If you want a video step by step guide on how to create these styles please see our article 6 Simple Ways To Tie A Pareo.
Perfect for travel, the pareo takes up minimal space while offering maximum styling potential - making it a must-have for every summer escape. Embody fashionable resort dressing by paring with a sleek swimsuit like our Cancun or Barcelona, leather sandals, and an oversized hat, such as our Jemima.
THE WINNIE
Elevate your sarong collection with our new Winnie in Ivory, from Cruise 2026. Crafted from a cotton-linen blend, it features a softly dipped waistline that drapes effortlessly and is finished with delicate gold bead for a touch of understated glamour. Complete the look by pairing it with the Noto ribbed bikini in Cream, the Estrella hat, gold sandals, and the Torcello bag for a signature Odabash look.
