Previous Article Next Article

SS17 Press Day

Tuesday and Wednesday this week saw us unveil our new SS17 collection to the press and we thought we'd share some sneak peaks of it with you!

It all began with making sure our showroom was spick and span, clothes were steamed and hanging by colour story. Our Sports Luxe line was tucked in the corner next to the nautical pieces and accessories were scattered everywhere from flip-flops to beach totes.

Refreshments for our busy visitors consisted of Bounce Balls which are a great snack as they are high in protein and help to keep you fuller for longer. Being individually wrapped also means they are great to take as something to munch whilst on the go - we can vouch that the new Coconut Lemon flavour went down a treat! Hydration was provided by our friends at True Nopal who supply Cactus Water! Believe us, it's not as weird as it sounds, it's actually a really tasty healthy drink option and even has better nutritional values for you than Coconut Water. After trying in earlier this year both Melissa and us have been hooked, so it only seemed right to offer something so interesting and yet tasty!

Candles were lit to help the room smell fragrant and we had a relaxed beach playlist creating atmosphere. All day journalists, stylist and bloggers a like were popping in and out. It's always a great opportunity for them to see the new collection first hand, see the materials and how the pieces move - plus it's always nice to catch up with industry friends face-to-face, rather than over email!

On departure our guests were treated to a complimentary goodie bag as thanks for coming along and these of course we made sure these were packed full of wonderful treats! SHOW Beauty included their classic dry-shampoo which is often a saviour for many of us girls in the morning when we just can't bring ourselves to get out of bed. There was also their fabulous new Body Shimmer Oil which we actually featured as last week's Friday Fix, as once we gave it a try we were already hooked!
A wonderful moisturiser or cleanser option was provided by Dr Rita Rakus, Melissa's skincare guru of choice - her hydro-facial available in her Knightsbridge clinic is a regular treat in Melissa's diary to help skin looking fresh and youthful. Vita Liberata were on hand to supply a fake tan - which naturally we are all in need of whilst the summer holiday season is over and Guerlain supplied us with some wonderful shades of 'dangerously shiny nail colour' to help the ladies polish off their new looks when using all these wonderful treats.
Finally we couldn't them walk away without a little Odabash in their bag - so gave everyone the choice of two of our new wash bags to take away with them.

We have a wonderful couple of days and were thrilled by the response we had from everyone who stopped by, feel free to heads to either of our Notting Hill or Chelsea stores to see this stunning collection for yourself!

Previous Article Next Article

This website uses cookies. By continuing to use this website, you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our Privacy & Cookies page.


Want to know what Melissa knows?

Join our Beachclub for style advice. Top tips and exclusive offers!