{"title":"What to Pack: St Tropez","description":"\u003cp\u003eA St Tropez wardrobe calls for bold colour, glamorous swimwear and pieces that move seamlessly from the beach to an afternoon in town. Our What to Pack for St Tropez edit spotlights luxury swimwear and resort wear from Melissa Odabash’s 2027 Cruise Collection in sun-warmed Cinnamon, deep Burgundy and the vintage-inspired Retro print, alongside \u003ca href=\"\/collections\/beachwear\"\u003ebeachwear\u003c\/a\u003e and \u003ca href=\"\/collections\/accessories\"\u003eaccessories\u003c\/a\u003e chosen for a French Riviera holiday. Captured at AREV, the campaign draws on the hotel’s distinctive setting for a polished sense of escapism.\u003c\/p\u003e\n\u003cp\u003eSpicy Cinnamon makes an instant statement across the collection. The sultry \u003ca href=\"\/products\/luma-cinnamon-bikini-top\"\u003eLuma Bikini\u003c\/a\u003e embraces the rich shade, while the \u003ca href=\"\/products\/daytona-cinnamon-swimsuit\"\u003eDaytona Swimsuit\u003c\/a\u003e pairs daring cut-outs with polished tortoiseshell trims. The airy \u003ca href=\"\/products\/dulcie-cinnamon-dress\"\u003eDulcie Mini Dress\u003c\/a\u003e brings Cinnamon into resort wear, offering a polished layer to slip over your \u003ca href=\"\/collections\/swimwear\"\u003eswimwear\u003c\/a\u003e for afternoons beyond the beach.\u003c\/p\u003e\n\u003cp\u003eAs the sun sets, rich Burgundy comes into its own. The long-awaited return of the \u003ca href=\"\/products\/provence-burgundy-bikini-top\"\u003eProvence Bikini\u003c\/a\u003e brings back an Odabash favourite in the deep wine-red shade, while the white \u003ca href=\"\/products\/hillary-white-burgundy-dress\"\u003eHillary Dress\u003c\/a\u003e, finished with contrasting Burgundy embroidery, offers an elegant layer for lunch, drinks and evenings along the coast.\u003c\/p\u003e\n\u003cp\u003eRetro brings Cinnamon and Burgundy together in a geometric tile print with a distinctly Riviera feel. Appearing across bikinis and one-piece swimsuits, the print carries effortlessly into resort wear with the \u003ca href=\"\/products\/ariel-retro-shirt\"\u003eAriel Shirt\u003c\/a\u003e and \u003ca href=\"\/products\/annie-retro-shorts\"\u003eAnnie Shorts\u003c\/a\u003e co-ord. Flowing silhouettes and lightweight cover-ups complete the look for days spent between the pool, beach club and harbour.\u003c\/p\u003e\n\u003cp\u003eKeep the finishing touches simple with the neutral \u003ca href=\"\/products\/jemima-beige-hat\"\u003eJemima Hat\u003c\/a\u003e by day, followed by the sleek gold \u003ca href=\"\/products\/burano-gold-bag\"\u003eBurano Clutch\u003c\/a\u003e after dark. The result is a St Tropez packing list with just the right balance of relaxed beach style and Riviera glamour.\u003c\/p\u003e","products":[{"product_id":"pareo-white","title":"Pareo White","description":"\u003cp\u003eA White Pareo cover-up with a herringbone border and tassel trims. Create a cool, coordinated poolside look with the iconic Melissa Odabash Pareo in classic White. Crafted from premium lightweight fabric with an ultra-soft feel, it can be wrapped as a skirt or transformed into an elegant halterneck dress. 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