For those of you out there who don't keep up-to-date with us over social media we've got a very exciting announcement to make!
Over this weekend Melissa flew out to to Crete to celebrate the launch of our new pop up shop at the Blue Palace Resort & Spa on the North side of the island which will have a residency in part of the Isola Beach Club for the summer season.
This stunning beach resort provides the perfect location for our new purpose-built temporary store which holds many of the pieces of the current SS16 collection and somes complete with a changing room facility and breathtaking views over the idyllic Aegean sea.
Last week some of the Odabash team flew out to help the staff set up this cute shopping destination; from creating the changing area, unpacking the stock, to hanging the garments and making the store presentable to the public.
Melissa arrived on Friday to check everything over and of course, was championing her brand in the process.
On Saturday it was the turn of multiple fashion and lifestyle bloggers to arrive who had been invited out to the launch and they spent time with Melissa both over lunch, drinks and at the pop-up itself. The girls were all adorned in Odabash for their stay and were great representatives for both the style and luxury that is associated with Melissa Odabash clothing and the Blue Palace Hotel.
From what Melissa has said, what we've seen on Instagram it seems the launch was a huge success with both local press and bloggers too.
So our question is, when can we get to go? After all, nothing beats shopping for swimwear than in the sun itself!