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    • Even Pudsey wears Melissa Odabash

      Check out the bikini Melissa created for BBC Children in Need Pudsey bear for Dame Helen Mirren. We can't wait to see how much it gets auctioned off for!



    • Love, Love, Love


      Make sure you pick up the current issue of LOVE magazine.

      We're massive fans of the magazine here at Odabash HQ,

      but we love it even more now we're featured in it.

      We adore the 'Almost Angels' editorial featuring our popular Brussels bikini!



    • The Super-Models of Sports Illustrated

      At Odabash we are constantly looking back through the old pages of magazines like Vogue and Elle to gather inspiration that we can fine tune into more current designs for our avid swimwear fans! Recently, while hunting for inspiration for a top secret collaboration, we've been drawn to the pages of the Sports Illustrated 80's and 90's issues. Its amazing how things change, from the swimwear, to the ideals of beauty that these magazines exude. It's such a shame to us how the ideal that fashion adopts now is one of 'Size 0' and super skinny models. Melissa has always been a huge fan of working out and eating well and healthy, and what better role models to have than the ones below, from Cindy Crawford, to Elle MacPherson, embrace your curves and tone those abs! While you're at it hike up those legs girls and channel some serious 80's and 90's chic!

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      Left: Elle MacPherson, Rachel Hunter and Kathy Ireland - Cover Girls and body inspo! Right: Elle and Kathy make a splash in some sportswear inspired swimsuits, loving the banana yellow!
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      Cindy Crawford back in the day working the high leg swimwear!
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      Claudia Schiffer working the big hair and the PVC bikini! Very Karl Lagerfeld!
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      Cover girl Christie Brinkly - look at those toned arms!
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      Kathy Ireland - we're loving that white bikini!
    • LFW... Julien Macdonald



    • We're Loving...

      With New York Fashion Week well underway, we can't help but notice here at Odabash HQ a few trends starting to emerge. Here are some of our favourite looks of the new season so far and some of our favourite trends we can't wait to wear next Spring.

      Sports Luxe

      Making an appearance in our wardrobes yet again! Think layering with mesh, tennis skirts with oversized t-shirts, trainers with maxis. Anything goes! Take inspiration from Alexander Wang, DKNY and Rag&Bone.

      New Neutrals

      We plan to start investing in draped whites and nudes, hunting down statement pieces in black and metallics and find great transitional pieces in burgundy as seen at Victoria Beckham. We're getting inspiration from Altuzarra thigh high splits, and we can't wait to find ourselves great structures skater skirts. We love the chic draping at Cushnie et Ochs and the subtle cut out details, very modern Grecian.

      Sheer Details

      We love the sheer details for next spring, from the delicate sheer whites at Jason Wu, to the sporty sheer panels and mesh at Rebecca Taylor and the sheer skirts at Band of Outsiders. We can't wait to start layering up!

      Sophisticated Colour

      We love a monochrome palette with bright pops of colour! We need Prabal Gurung’s painted rain coats! Especially with this rain that’s just started here in London! The bright orange at Opening Ceremony will definitely brighten up a dull day! It’s so good to see Naomi walking the catwalks again at Diana von Furstenberg too!

       We can't wait for the rest of the Fashion Weeks! Especially London, we're most excited to see Julien's collection! Watch out for the rest of our fashion week updates.

    • Style Leader Gwyneth Paltrow Wears Melissa Odabash

                    Gwyneth Paltrow relaxes in Majorca wearing the Key West Bikini in Retro Pink!
      A firm favourite for the summer!

    • Fashion Icon Kate Moss holidays in Melissa Odabash


    • Kate Moss - Bikini Babe #1

      Today, the face of luxury self-tanner St.Tropez's 2013 campaign was revealed - the iconic, uber-cool & beautiful Kate Moss. Exciting news in itself, I'm sure you'll agree. but throw into the mix that Ms. Moss wore exclusively Odabash throughout, and you have one very over-excited office waiting eagerly to see the finished shots! Styled by the hugely-talented Katie England, Kate looks honed, toned & chic & as you can imagine, sporting the perfect, St. Tropez golden glow.

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    • Take Me To...Coachella

      Coachella - kicking off the festival season in glamorous, mud-free style - is the place to be & be seen this weekend. With weekend one out of the way, we've a good idea of this years hot trends are - aside from the ubiquitous denim jean-shorts/bikini combo that is! Set in the ultra-chic & super-hot Palm Springs, the order of the days last weekend was easy, printed cotton sundresses & matching bralet & skirt sets, eclectic bohemian looks, with a smattering of 'collected on my travels' jewellery & a look those LA girls do so well, chic basic layers in luxe fabrics topped off with buttery-soft, well-worn leather jackets. Which look will you be sporting down at the front at your festival of choice?

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