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    • Ask the Expert- Adeline Waugh








      This week's ask the Expert is something a little different, we reached out to Miami food stylist Adeline Waugh of @vibrantandpure who has created her own space on the internet to share her love and passion of healthy eating and innovative food styling & design. She started playing around with natural food dyes in her kitchen and loved the paintbrush effect she could make using a variety of different colours. Adeline now enjoys challenging the status quo by developing beautifully vibrant recipes using only the purest of real food ingredients.

      Adeline’s trend setting work has been globally celebrated and buzzed about in Vogue, Food&Wine, Cosmopolitan, Glamour, Huffington Post, Refinery 29, Elle, Eater, Vice, DailyMail and more. We took the time to interview Adeline and find out a little bit more about her internet success.


      How did you start out in the profession?
      About two years ago, I was working in event planning and not feeling very stimulated. Around this time I started to become obsessed with healthy eating and lifestyle after researching and discovering that a cleaner diet could help with my long suffered cystic acne.

      When did you discover your love of healthy eating/food styling & design?
      I started Vibrant&Pure as a place to share my healthy recipes, but quickly realized I was also super passionate about the styling and aesthetic of food. I then had the opportunity to work as a food stylist for a commercial, and I was hooked.

      What did you do before?
      I worked in event planning, but wasn’t entirely sure what I really wanted to do with my life.

      What makes you so unique?
      What do you think makes a fabulous food design creation? What makes me unique is that I am me. No one else is, it sounds corny, but you have to believe in yourself and your ideas or no one else will. I try to think of things I would like to see put out there, that no one else is doing, and attempt to do them.

      What do you think makes a fabulous food design creation?
      Something visually enticing, something that looks delicious, something that inspires someone else to recreate it.

      What’s your go to choice of food to design/style?
      Toast!



      Talk us through a typical day in the life?
      I wake up, have some coffee and water with lemon, and get started on answering emails. Then, I’ll often have a few calls, and after that I get started on whatever projects I’ve been working on. I work with a lot of brands doing content creation, so I’ve often got a few balls in the air on a given day.

      What do you love most about what you do?
      I love that I mostly get to be my own Boss, and that I get to be creative!

      What is your ultimate career goal?
      My ultimate career goal is to be always evolving and get to a place where I’m working with my absolute favourite brands doing what I love every day. And- to have a beautiful cookbook (which is in the works!)



      Quickfire Questions

      What’s your signature holiday style?
      Simple and classic. A combination of bright colors and prints with minimal fuss.

      Bikini or Swimsuit?
      Bikini

      Pool or sea?
      Sea

      Sun-cream or Tanning Oil?
      Cream

      What smell reminds you of holiday the most and why?
      Neroli and coconut- because of that classic sun lotion scent!

      Where is the best beach you’ve ever visited?
      I’ve visited many beautiful beaches, but my favourite is in Bethany Beach, DE because it reminds me of my childhood and being with my family.

      How do you adapt your diet on holiday?
      I like to allow myself indulgence! Life is short. Plenty of fries and tequila (:

      What’s your go-to beach activity?
      Boring- but probably just lying out in the sun! (protected of course, I’ve finally learned!)

      What’s the next book you want to read on the beach?
      There’s a few books on mindfulness I really want to read. I’d like to immerse myself and educate myself more on the topic.
      Do you have a go-to holiday location?
      Anywhere with a beach!
      What swimwear piece and beachwear pieces from the Melissa Odabash SS17 collection would you choose to spoil yourself?
      For Swimwear hands down: The Canada One-shoulder Bikini Yellow Cobra- I love snakeskin print and bright yellows/oranges, coupled with the unique one shoulder fit, I’m obsessed!
      Beachwear pieces: either the Annie Embroidered Long Kaftan White or Faith Off-The-Shoulder Long Dress Pink Diamond…. I live for a kaftan/long flowy printed dress!




      Be sure to check out Adeline's beautiful creations via her Instagram page and prepare to eat your heart out.

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    • Get the Look



      Considering its #FlashBackFriday we thought we would have a little look back at some of our favourite celebs looking super chic on the beach wearing there fav Odabash swimwear and beachwear.

      Keep on scrolling to shop your favourite items, along with a few other pieces to compliment your beach look.

















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    • Destination Looks - May










      For this month’s ‘Destination Looks’ we are exploring three ultra-luxurious glamping holiday locations. If you wish to try something new, then we recommend checking out these luxury venues for those who would like to enjoy the great outdoors without having to get their feet wet on a traditional campsite.



      We have curated our go-to outfit to offset the ‘back to nature’ getaway vibe, while also setting you apart from everyone else. This month the focus is on yellow and our iconic cobra print. Melissa is renowned for her punchy animal prints and collection after collection draws inspiration from natural surroundings. What better way to show-case Springs hottest colour than against a backdrop of glamorous wilderness abodes…Take your pick!










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    • Trend Alert: May










      Today marks the 2nd May, which means we are drawing even closer to summer and those long summer days on the beach sporting your favourite Odabash pieces.

      Yellow is always a leading colour within our collections and SS17 is no different. Take a look below to see some of our favourite looks below, including the Canada in Cobra as seen on Larsa Pippen in Peurto Rica last week.






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    • Best Dressed: Coachella 2017











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    • Ask The Expert- Jody Shield-








      We all lead such hectic lifestyles; long hours and heavy workloads, yet we are constantly been told to breathe, relax and live a little slower, however sometime's it's just not that easy. All we need is some gentle encouragement to ease us away from everyday stresses and towards more positive feelings.
      So let me introduce, Jody Shield- an inspirational speaker, author, meditation teacher and intuitive mentor.

      She is rapidly becoming a sought after name amongst London’s high fliers as the go-to substitute therapist to solve our entire modern woes- one stressed-out, lost and pained Londoner at a time. Jody is known for her fabulous inspirational speaking and meditation coaching, frequently consulting for many respected brands, corporates and agencies across London adding more calm and zen into their busy lives.

      We took the time to interview meditation guru Jody, where she gave us a little insight into what exactly fueled her career change and made her become London's go to intuitive therapist.





      How did you start out in the meditation profession?
      Quite by accident, and a bit of a crazy story, I actually learned how to meditate on a plant medicine retreat in Peru!! I was travelling around South America taking a break from my intense job in advertising 6 years ago, and I found myself in the Amazon jungle in an Ayahuasca retreat with an indigenous tribe. I was taught meditation as our whole group used it to prepare us for the ceremonies that I went on during the experience. It helped us really get “in-tune” with ourselves during that trip.

      When did you discover your love of meditation?
      I noticed I loved meditation when I went without doing it. The difference in how I felt, and how my day would go was huge. I realised I needed it to be a practice that I committed to because I wanted to feel great every day.

      What did you do before?
      I worked for 10 years as business director in advertising agencies. I worked with very big corporate clients, ran advertising accounts, managed big teams of people and launched big campaigns across the world. As glamorous as it sounds, it wasn’t. Lots of late nights, socialising, people pleasing!

      What makes you so unique?
      There isn’t really anyone who offers what I do to everyone - the mainstream. Although there are many meditation teachers and coaches, there aren’t many intuitive mentors and inspirational speakers who talk about wellbeing in a deeper way. I bring together the corporate world with the world of wellness and blend it together in a modern way that is easy, relatable and accessible to everybody.



      What do you think makes a fantastic mentoring session?
      To really see, feel and sense life changing results and the power of transformation. To witness clients take back the power of their destiny, and realise that they have the power to change their lives if it doesn’t suit them.

      What’s your mediation of choice?
      A receiving meditation, where you open up and receive all the energy that is meant for you to fill yourself up when you are feeling drained, depleted and exhausted. It’s a way of recharging your batteries. It’s divine :-) In fact I need to put one on my website.

      Talk us through a typical day in the life?
      There really isn’t a typical day, every day is very different: one day I could be speaking to a room with 500 people, the next holding a meditation session in Central London, another flying off to the Maldives for work, and then signing books at Waterstones. It’s a lovely, fast rollercoaster that I cling tightly to :-)

      What do you love most about what you do?
      Meeting all lovely people and listening to their stories of how they’ve transformed through my work. It is so inspiring to meet so many lovely people who want to change their lives. And to know they’ve done it with my help is amazing.

      What is your ultimate career goal?
      To feature on Super Soul Sunday with Oprah and to have 3 best selling books.



      Quickfire Questions

      What’s your signature holiday style?
      Soaking up the sunshine on a white beach on the Caribbean.

      Bikini or Swimsuit?
      Bikini

      Pool or sea?
      Sea

      Sun-cream or Tanning Oil?
      Organic Sun cream

      What smell reminds you of holiday the most and why?
      Caudalie Facial Spray, because I always take it with me when I am on holiday.

      Where is the best beach you’ve ever visited?
      Ilha Grande in Brazil, Mole Beach

      How do you adapt your diet on holiday?
      Eating light foods and drinking lots of water

      What’s your go-to beach activity?
      Reading and walking up and down the beach to keep moving

      What’s the next book you want to read on the beach?
      “Pussy: A Reclamation” by Regena Thomashauer - it’s passionate, bold and sensual!

      Do you have a go-to holiday location solely for meditation?
      Marrakesh, we have a riad there and inside it’s so peaceful

      What swimwear piece and beachwear pieces from the Melissa Odabash SS17 collection would you choose to spoil yourself?
      Aruba bikini in white lattice, the Yasmin in cream, the Marrakesh clutch and white sandals.








      Jody photographed here, recently on holiday at Shangri-La’s Villingili and Resort and Spa in the stunning Maldives. Jody speaks about the importance of taking time out of your normal daily life to escape and relax in a far away oasis.




      Jody comes from a decade of experience in advertising, most recently as a Business Director, managing big budgets and brand relationships. She left with a first-hand understanding of the stresses and strains of the corporate world, making her our go-to for a calmer state of mind.

      Since taking the plunge and leaving the corporate world Jody now works as a speaker, author, meditation ambassador for Lululemon UK and an intuitive mentor, also working with many Global brands as a wellbeing consultant and influencer. As a consultant, she now works with brands to inspire, teach and change lives. In 2013, she founded an events and experience brand, now called LifeTonic, where she holds regular monthly events, meditations and inspirational talks.

      Jody Shield’s book LifeTonic - a modern toolkit to heal your life and soothe your soul is out now from all good bookstores. You can also keep up to date with Jody via her Instagram and Twitter pages.

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    • Breakfast with Roz Purcell









      We don’t need to be reminded that breakfast is the most important meal of the day and here at Odabash, breakfast is taken very seriously. We all love a yummy but nutritious breakfasts to start our day off the right away and we tend to mix up the menu from delicious smoothie bowls to guilt-free pancakes. The best part? They can all be jazzed up in a variety of ways.

      We have teamed up with, Roz Purcell, one of Ireland’s most successful lifestyle and health bloggers, who is sharing her top three breakfast recipes. She began her blog, Natural Born Feeder in 2013 to document her love of cooking and to share her recipes.
      Roz’s approach to cooking is simple: to use whole foods to live a whole life.

      Scroll down to see Roz's favourite breakfast recipes which will take you right through from breakfast to lunch.

      They all look absolutely delicious; never have a half-hearted breakfast again…



















      You can visit Roz’s fabulous blog here and be sure to check out all her social media channels: Instagram - Facebook - Twitter - Youtube

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    • Easter Weekend








      We can guarantee every office across the UK is counting down the hours until 5 O’clock today, marking the start of a lovely four day weekend. YAY!

      For those of you not jetting anywhere out of the UK, we have rounded up our top 3 picks for something a little more easy to reach. We have even combined our easy to wear outfits of choice to go with each activity, including a few wardrobe items for the little ones to wear.

      Have a lovely Easter Weekend!







      Escape the city for a few days for some sea air in picture perfect Devon...




      Enjoy a delicious afternoon tea at Kensington Roof Top Gardens, where your little ones will be invited to join the Easter Bunny on a special egg hunt, followed by an array of themed crafts and face-painting.





      Take a drive out to the countryside for a yummy Easter Sunday Lunch, combined with a scenic walk post lunch.

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    • What To Wear To Coachella





      Coachella officially kicks off festival season and despite the awesome music line up, the fashion scene is just as important. You need to have cool-girl ensembles worthy of the festival itself. Meaning? Breezy off-the-shoulder crop tops, glitzy body chains and long flowing dresses that showcase your modern bohemian edge.

      It’s now time to narrow down what you’ll be bringing with you to the desert, or even if you’re just planning on being there in style spirit, make sure to shop below for our top 6 Coachella Fashion looks.













































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    • Throwback Thursday-








      Last week on a glorious sunny evening in Central London, Future Dreams Ambassadors Melissa Odabash and Jacquie Beltrao hosted the launch of Melissa Odabash Swimwear line at Grace Belgravia, developed for lingerie specialists Amoena UK and in collaboration with London based charity, Future Dreams.

      The range was designed in specializing for post-mastectomy women who still want to feel confident and fabulous in swimwear, while raising money for Future Dreams, aiming to help all women and their families touched by breast cancer and its goal of opening Future Dreams House which will provide free one to one emotional and physical support and therapies to anyone affected by breast cancer.






      The lovely evening started out with a touching few words from the hosts, Jacquie Beltrao, Sky News presenter and former Olympic gymnast, who is the face of the new line and Melissa herself.






      Jacquie openly discussed her breast cancer diagnosis and subsequent surgery and explained the importance of the range for other women and the close connection she has with the charity. After receiving the all-clear in January, Jacquie spoke about still wanting to feel and look good in swimwear despite surgery or treatment.



      Melissa then gave a quick insight into the making of the collection, explaining how she has cleverly tweaked four designs of her best-selling designs, making them a little higher cut to hide scars and to offer the support and security that women want when they have had surgery.


      It’s so fantastic to think so many women can now feel sexy and confident despite their circumstances, lifting women up when they feel down is something we all feel so passionately for!

      Melissa with Kate Percival, founder of Grace Belgravia, Spencer and Jacquie.



      Sarah-Jane Mee- Sky News presenter, shows her support for the evening.




      The evening followed with guests enjoying a delicious three course meal in a beautiful intimate setting.


      Melissa with Interior Designer Kelly Hoppen, Jacquie and Yasmin Mills.

      Both Team Odabash and Team Future Dreams, expressed how much of a fantastic celebration the night turned out to be and we know for sure the collection is going to be a massive success.


      All photographs taken by photography team- Paul Toeman Photographers, be sure to follow there Instagram Page.

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